Friday, September 28, 2007

dove advertising campaigns

I love what Dove are doing with their advertising campaigns - there is a real appreciation for REAL women, old and young, thin and curvaceous.

Their new campaign is 'pro-age' - appreciating the older woman. Real women, real bodies, not photo shopped, not digitally enhanced - just REAL, lumps, curves, wrinkles and all.

A lot of advertising companies could learn a lot from Dove - they really are paving the way..

The new ad does have nudity (tastefully done), but still the women are naked but you don't see anything rude...

Dove I commend you!

1 comment:

Dina said...

I like what they are doing too, it makes the real woman feel alive and well.